{"id":26168,"date":"2025-05-07T21:11:42","date_gmt":"2025-05-08T03:11:42","guid":{"rendered":"https:\/\/www.signs.com\/blog\/?p=25020"},"modified":"2026-06-08T23:07:15","modified_gmt":"2026-06-09T05:07:15","slug":"billboard-advertising-statistics","status":"publish","type":"post","link":"https:\/\/signs-blog.signs.com\/blog\/billboard-advertising-statistics\/","title":{"rendered":"Billboard Advertising in 2025: 41 Must-Know Statistics"},"content":{"rendered":"
\n \n \n\t\n\n\n\n
\"Homie

\nThe State of Billboard Advertising in 2025\n<\/h2>
\n

1. According to studies from the Out of Home Advertising Association of America, ad revenue for all U.S. out-of-home (OOH) marketing is expected to reach $9 to 10 billion in 2025.[1]<\/a><\/sup><\/p>

2. Meanwhile, the billboard market size is predicted to rise from $60.7 billion in 2024 to $62.52 billion in 2025. Among the many reasons for its growth are the many innovations in the billboard industry.[2]<\/a><\/sup><\/p>

3. Most of the increase in OOH ad revenue came from the rise of digital billboards, which accounted for 41% of worldwide revenue and earned them approximately $20 billion in 2024.[3]<\/a><\/sup><\/p>

4. In early 2024, billboards were the most-used format for out-of-home advertising in the U.S., beating out transit ads and street furniture.[25]<\/a><\/sup><\/p>

5. The U.S. billboard and outdoor advertising industry had a revenue of $10.2 million in 2024.[26]<\/a><\/sup><\/p>

6. In the United States alone, 16,000+ digital billboards are set up across multiple states, accounting for a total increase of 40% in production and usage year over year.[4]<\/a><\/sup><\/p>

7. This also means that digital billboards are growing at an estimated 6% compound annual growth rate (CAGR).<\/p>

8. Influencer marketing has also contributed to the rise of billboards, with 67% of consumers likely to notice and buy products after seeing their favorite online influencers endorse them through physical billboards.[5]<\/a><\/sup><\/p>

Simply put, companies endorse online personalities via billboards[6]<\/a><\/sup>, driving OOH visibility. At the same time, influencers get to post selfies of these billboard ads on their social media, driving online engagement. It\u2019s a win-win.<\/p>\n<\/div>

\nThe Target Audience: Stats on People and Billboards\n<\/h2>
\n

Speaking of influence, billboard advertising continues to leave a lasting impression, whether through brand recollection or customer action. They don\u2019t just catch people\u2019s attention; some can influence what they buy and recommend.<\/p>

9. According to YouGov\u2019s survey and data in 2024, 48% of millennials and 48% of Gen Z will recommend products they\u2019ve seen advertised on posters and billboards.[7]<\/a><\/sup><\/p>

10. The same data also showed that 34% of Gen X and 23% of baby boomers will do the same, showing how billboards could still entice and influence people of different ages.<\/p>

11. People usually look at a billboard for around six seconds, which is often enough time to capture attention if your message is clear.[27]<\/a><\/sup><\/p>

Going into the specifics, you could also see customer actions[8]<\/a><\/sup>\u00a0upon seeing these physical ads.<\/p>

12. 54% of Gen Z and 53% of millennials will search the brands online when they see a billboard ad they pass by.[7]<\/a><\/sup><\/p>

13. 66% of them will use their smartphones, searching the brand and visiting the website. Others may also try to find the nearest physical store and visit it.<\/p>

14. Speaking of visiting stores, 20% of potential customers will go to the store immediately after seeing a directional billboard.<\/p>

15. And out of those potential customers, 74% of store visitors will likely make a purchase just because they saw the billboard ad.<\/p>

16. Billboard ads also tend to have a high recall rate, with 80\u201385% of people remembering them, higher than TV, radio, and online ads. The OAAA argues that because of post-pandemic practices, people are going out and seeing more billboards than ever.<\/p>

17. 73% of people say they prefer digital out-of-home (DOOH) ads more than traditional digital channels like TV and social media.[29]<\/a><\/sup><\/p>

18. Meanwhile, out of the overall billboard statistics, 83% of customer recall came from digital billboards.[10]<\/a><\/sup><\/p>

19. 74% of mobile users take some form of action \u2014 searching, calling, or visiting a store \u2014 after seeing a digital billboard ad.[29]<\/a><\/sup><\/p>

20. According to a study by Ocean Neuroscience, people are 48% more likely to interact with a mobile ad if they\u2019ve already seen a version of it on a billboard.[30]<\/a><\/sup><\/p>\n<\/div>

\nBillboards as a Marketing Investment\n<\/h2>
\n

So, upon seeing the statistics regarding audience response, you might want to jump onto the billboard bandwagon. Still, as with any marketing tool, billboards are an investment, and you should look into some numbers regarding billboards as an investment and returns.<\/p>

21. According to the OAAA, these industries were the top ten spenders for advertising in 2024, which included billboard marketing:[11]<\/a><\/sup><\/p>